Brooks Running Digital Marketing Plan
A hypothetical strategic campaign I designed during my master’s degree program.
An excerpt from my paper . . .
“The target audiences for Brooks Running are serious runners, workout enthusiasts, and people who spend significant time on their feet and need long-lasting support, such as nurses. While many people consider it fashionable to wear Brooks for casual purposes, it is not a fashion-driven company. Their shoes are extremely practical and designed for challenging workouts and many miles. The specific demographics for this audience varies. Most Brooks enthusiasts are 25-35 years old and have middle- to upper-class socioeconomic income. Serious running is expensive. Brooks sells shoes in over 30 countries, primarily in North America and Europe, but their global audience shares most of the same demographic features.” — pg. 6
To read more, download my Brooks Running Digital Marketing Plan.